Posted by The Hill-Man on February 8, 2010
I still hesitate when I start to write about it. Am I allowed to call it The Superbowl or do I have to refer to it as the “Big Game in Miami”? Either way, you have to be happy for Drew Breese, The Saints, the people of New Orleans, etc etc. I am, however, still trying to figure our just what one particular “Big Game” commercial really means.
Audi’s “Green Police” commercial, which you can watch here, caught me off guard right away.
I’m a Cheap Trick fan (”Surrender” is on my top 20 songs of all time list), so as soon as I heard the music, I was paying close attention. And I was laughing at the concept right until the end. It’s scary how believable it is. Sometime, in the not so distant future, you may have the “Green Police” knocking down your door and taking you in because you still aren’t using biodegradeable 4.2 watt recycled light bulbs outside your lavish, wasteful mansion.
But as the spot ended, still laughing, I was trying to figure out what I was actually laughing at. And I’m not so sure it’s that funny. We’ve reached a point in this country where a major auto manufacturer is using the fear of a government enviromental police force to sell cars! That’s how scared we’ve been into “going green”. The fact that Audi knows a considerable amount of their potential customers will watch that ad, and be scared into buying the latest “enviro friendly” vehicle is kind of scary. I’m sure you’ve experienced the same not so subtle pressure that I have. You walk into the break room at work, grab a styrofoam cup to make some coffee and turn around to face the horrified scares and ridicule of your “greener” co-workers. Or your kids come home from school and repeat the mantra that was drilled into your head about how the valuable resources you’re throwing away every day with your wasteful light bulbs! Now, Audi has figured out how scared we are by the prospect of the “green police” and they’ve decided to use it to sell automobiles.


There is no excuse for either one of these guys. First off, the 12 year old kid was ten minutes late for POP WARNER PRACTICE! I hate to break it to these guys, but this is not the NFL, and these kids aren’t driving themselves around. You don’t punish a kid because his dad was ten minutes late getting him to practice. Your name is Bill Reynolds, not Bill Belichick. And you don’t make fun of a volunteer coach’s weight in front of the kids and then “take it outside” to settle the matter. And no one should end up in ambulance, headed to the hospital, over a Pop Warner Practice.