Posted by Mike on January 15, 2010
This late night TV Controversy is best reality TV since “I’m A Celebrity Get Me Out Of Here”(also NBC). I sincerely thought that NBC and Jay Leno were actually following a brilliant marketing plan for The Tonight Show With Conan Obrien. See, Jay knows what it’s like to take over a television institution and be expected to fail. So why not cause some controversy to give Conan a ratings boost to give a jump start to the new host.
This is what I dreamed up in my resin soaked mind: Conan’s ratings were rough in his first weeks. Leno goes to NBC and says, ”Put me on at 10pm on your best night and I’ll make a big deal about it, then flounder like I was Chevy Chase. I know how to produce a winning show, I can definitely make a losing one with style. Then I’ll say I want to go back to my old time slot and push the fledgling Conan out before even giving him a chance. That would be a total douche bag move that would actually build support and attract attention to Conan’s show. We’ll duke it out for a couple of weeks, get all the news services to cover it, maybe even Letterman and the lesser shows like Kimmel and Furgeson will talk it up. Then I will bow out gracefully with another passing of the torch and retire with Mavis and my Motorcycles. People will rally around Conan, and Letterman will eat shit.”
I call it the ”New” Coke theory. Coca- Cola had been feeling Pepsi snapping at their heels in the 80′s. I think Michael Jackson catching fire during the filming of a Pepsi commercial was planned because it would create amazing publicity. I think they promised him the bones of Danny Bonaduce but he didn’t die when he was supposed to and the deal fell through. Either way, Pepsi got some good press. Coke got nervous and tried to create their own “Taste Of A New Generation” but failed miserably. Their Scientists could not improve on something that was already perfect with rum. But with Pepsi closing in they had to try something. Some genius in there marketing department probably said, “Let’s put it out there anyway. It’s so bad, people will demand the old Coke back. You don’t really miss something until it’s gone, right Tiger? We’ll say we are giving the consumer’s what they demand and roll out “Coke Classic”. The whole thing will have generated so much press that Pepsi would have to send Michael Jackson flaming through the streets like Richard Pryor. The world will celebrate the return of the “Classic” and the Coke executives with sit back and be amazed how much the world really cared about something so silly like soda, while shipping off the leftover new Coke to Bulgaria.
Well I guess I was just high on Pepsi Free because that obviously didn’t happen and Leno and NBC pushed out a guy who apparently didn’t know HE was the “New Coke”. Except we’re not getting the delicious original back. We’re getting Supermarket brand “Cola” I know Conan will be back stronger and funnier….funnier than Leno for sure.
Check out these videos of Jimmy Kimmel ripping Leno:
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