
I’d like to think beer, good beer, transcends things like, Race, Religion, politics, space, time, and gender. But the folks at Carlsberg apparently think beer is more of an accessory for the Ladies. Coppenhagen Beer is marketed as light, refreshing and different. The line Carlsberg is ramming through to let the Ladies know it’s not so manly is’ “”so insisting that natural beauty needs no make-up, so tastefully stating that blond is the new black….” But apparently this beer needs to Spackle on the foundation with it’s Wine bottle-like label and commercial that makes it look like a perfume. Will Women be more inclined to drink beer if it’s in a semi-classy, less masculine package? It doesn’t seem to hurt other brewers to have a so called Testosterone influenced bottle like Bud, Coors, or Miller. I see Women of all ages guzzling those beers in huge quantities. But Carlsberg says this beer is for, “modern women and men”. Those forward thinkers who do not wish to drink the beer of the neanderthal plebeians. Carlsberg spokeswoman Jeanette Elgaard Carlsson says “There may be situations where women are standing at a bar and want their drinks to match their style. In this case, they may well reject a beer if the design does not appeal to them.” I agree that some people may use beer as a status symbol. But is this all women think about when they are enjoying a beverage? If it “looks good” while drinking it? Men, do you think a woman drinking a bottle of Miller High Life or Wachusett IPA is unattractive and less feminine? Women, do you choose your beer by looks or taste? Or does that even matter? Let me know in the comments section below.
Coppenhagen Beer is not available in the U.S. yet. So I have not TASTED it. Who knows? It may be the greatest tasting beer ever created. Then I’ll drink gallons of it despite the image Carlsberg has created or what I’m wearing. Or it could be the next Zima(which is a great mixer for Gin or Vodka).